Keyword Optimization
I’ve just been reading some really convoluted web pages about keyword use in content and meta tags. If search engine optimization is really so complicated how does anything ever get found? It seems to me that any keywords you use on a page would be obvious. It has to do with the subject of your page.
If you have a web page that sells dolls, “doll” would be the obvious keyword. “Toy” and maybe “dollhouse” would also fit the category. There is no point paying somebody to optimize your site with irrelevant keywords because you are just trying to sell your dolls, not cars, not airplanes, not movie tickets, just dolls. Apparently multiple uses of the keyword on the page can cause people to be repulsed by your content. Nobody wants to read something that is so repetitious that it is ridiculous. Even search engines don’t like this kind of content. I can recall visiting sites that were nothing but a long list of irrelevant keywords. This kind of blackhat SEO will get you nowhere these days. Search engines have gotten too smart.
So, how does a person go about optimizing a site for keyword content? Might I suggest that you have a clear subject and state your purpose in clear and concise prose? This might seem the obvious way to go about getting page views for your site or listings on the search engines. For instance, the keyword for this page is going to be “keyword,” but it would be pointless to keep saying the same thing over and over again. Still, there is the word “doll” all over this page, but this page has nothing at all to do with dolls. A keyword analyzer would still see “doll” as a keyword for this page, unless it had enough AI to realize that this page was about keywords and not dolls.
It might be important for your rankings to get the proper keywords into your page header. Still, this is something that should be obvious. What is your page about? That is your main keyword. Does a good title affect how many people will view your page? Sure. Does having content that suits the title affect how long people stay on your page? Yes. Should you pay somebody to do the obvious and include common relevant keywords in your page? Why would you? This is something you should be doing yourself or your page designer should be doing when they make the page. Just use common sense and make your content as useful and salient as possible and the keywords will automatically be optimized for your page.
