Social Media Marketing
There are many social media websites on the Internet. A trend in marketing that is becoming more popular is to use these sites to get publicity for your product or website. This trend is not hard to understand. Social media sites have a community of people who are all potential customers or viewers for a good or service. There are tricks to marketing on these sites. Simply spamming advertisements can get you banned from using some of these services. Advertisements posted on Wikipedia will just get deleted.
Here is an interesting site that has a sample of some of the social sites and recommendations for using these places for marketing. This site lists a number of social media services and gives some simple guidelines on using these services to link up to other users. It’s pretty interesting to read about the different services, just as a general reference.
There is some potential in using social media to market things, but it takes some work. You can not just wait for people to contact you. You will have to go out and look for connections and find people with similar interests to what you are promoting. A lot of the social networking sites run their own advertising. Myspace, for example, runs banner ads on every page it displays. If you are going to profit from being involved with a site like this you will have to actively look for connections.
The main principle of marketing is to simply get the word out about some product or service. To do this you have to contact other people with your ideas. Posting bookmarks for your website on one of the social bookmarking sites might be a way to reach some people. Posting comments on forums or setting up free classified ads on one of the social networking sites might get you some attention. What you don’t want to be doing is sending out tons of spam messages to random people. Target your messages and you will not be seen as an annoying salesman.
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Great article. Traditional ways of marketing to the masses don’t work with social media. Positioning strategies, however, can b e quite effective provided they offer information of value to the readers.
John P. Kreiss
President & CEO
SullivanKreiss, Inc.
http://www.sullivankreiss.com
[...] some knowledge, social marketing con flickr, un altro mooolto statunitense, un altro articolo (molto completo) sul libro di gillin, un suo rapporto su New Media, New Influencers and Implications for the Public Relations Profession, e poi un vademecum per la propria strategia di social media marketing, articolo da bloggintips (interessante), ed ancora, un nuovo nome per il social media marketing, ed infine altre considerazioni e problematiche. [...]