Some Knowledge

Article marketing is distribution of articles to various websites, that republish the articles on user sites.  Basically, you write an article about some product, subject, or topic of interest.  You publish this article on an article distribution site, of which there are many.  Along with your article you have what is called a “resource box.”  In the resource box you put your name, your company contact information, and a link to your website.

When a person sees your article on the article distribution site, they can download an html version of the article that is ready to be put onto their own website.  Along with the article, they have to publish the resource box.  The resource box will supply a link back to your site from the website on which the article gets posted.  This is how article marketing works.

In article marketing, you write an interesting article.  You post your article where people can download it.  People copy the article and post it on their own site.  You establish yourself as an authority and generate back links to your website and business with article marketing.  There is a whole system of ezine article websites on the net just to distribute these articles.

Another meaning for article marketing is the use of little informative articles to promote some product or service.  An author might work with an advertising agency to generate these articles, which are then distributed to various markets like ezines and blogs.  The product promotion is done in a style that is not too unlike normal advertising, but there is no hard sell.  This is like a sneaky form of advertising that is just becoming more popular.

A person could use article marketing to generate more traffic for a website.  Also, a freelance writer might consider distributing free articles this way to promote their services as a writer to a larger audience.  The field of article marketing is relatively new, and the uses for short articles to promote some product or service is still evolving.